Join us for a down-to-earth conversation with Sean Wallace, Head of Sales and Marketing at Flowingly, as he shares what it actually takes to find product-market fit - and stick with it.
Sean's been at Flowingly for the whole ride, joining when the company had just two customers. Seven-plus years on, that's grown to hundreds of clients - including breaking into one of the hardest, most risk-averse sectors out there. Turns out the way in wasn't casting a wider net. It was the opposite: niching down hard, getting genuinely deep into who the customer actually is, and figuring out how to stand out in a traditional, slow-moving space that doesn't reward flashy pitches.
Sean's lived that growth from the inside: how do you find your niche, prove your positioning is right, stand out where everyone looks the same, and keep showing up when the plan changes? He'll walk through how Flowingly found its product-market fit, the thinking behind how they chose to niche down, and what that process looked like in practice - the false starts included.
Whether you're still figuring out who your customer is or trying to sharpen your pitch, come along for an honest, no-fluff conversation about what actually moves the needle in the early stages of a business.