Unlock your potential through innovation
Want something bigger than a 9-to-5? Start here.
Starting a business can be one of the most meaningful things you ever do — and one of the most challenging.
It asks you to work without certainty. To test ideas before you feel ready. To keep moving even when the path isn’t obvious. And to learn fast, because guessing is expensive. At Doso, we support people at the earliest stage of the entrepreneurial journey — when you’ve got curiosity, purpose, frustration, ambition … but you don’t yet have a clear, viable business concept. Our starting-from-scratch experiences are designed to help you go from
“I think there’s something here…” to “This is a real problem worth solving — and I know what to do next.”
What “innovation-led” involves (no, you don’t have to be a Silicon Valley tech whiz)
Innovation-led entrepreneurship isn’t just about having a clever idea. Nor do you have to be a technical genius or experienced businessperson. At Doso we teach the practice of building something new (or meaningfully better) in the face of uncertainty — and support you in using real-world learning to reduce risk as you go.
That means you’ll likely face a few universal challenges:
Getting clear on the real problem current offerings don’t solve (not just symptoms)
Identifying who actually has the problem — and whether they’ll pay to solve it
Testing early ideas in a way that’s fast, doable, and not embarrassing
Learning from mixed feedback (or failure) without losing momentum
Staying steady when motivation wobbles and the work feels lonely.
Our job is to help you build the skills — and the support network — to handle all of the above.
I want to…
Learn the first steps to starting up
Found!
You don’t have a business idea yet (or it’s very early)
You want a supported, structured way to learn what works
You want to build confidence through action, not theory
Grow a business alongside a family
Make it Work
You’re a parent/carer building around real life constraints
You know there’s something amazing you could be doing
You want tools, structure, and community support in a parent-friendly format
Build an impact enterprise
Earn Your Way
You’re part of a community organisation
You want to make a positive impact on society through commercially viable enterprise
Gain confidence and win support
Pitch Perfect
You detest public speaking but recognise that the skill would benefit you
You know that better storytelling will lead to greater success
Get the complete entrepreneurship experience in our low-risk, expertly facilitated
Startup Weekend Taranaki
You want speed, energy, and team-based learning
You love the idea of building something real in a weekend sprint
Massive thanks to our amazing sponsors and partners:
