Unlock your potential through innovation

Want something bigger than a 9-to-5? Start here.

Starting a business can be one of the most meaningful things you ever do — and one of the most challenging.

It asks you to work without certainty. To test ideas before you feel ready. To keep moving even when the path isn’t obvious. And to learn fast, because guessing is expensive. At Doso, we support people at the earliest stage of the entrepreneurial journey — when you’ve got curiosity, purpose, frustration, ambition … but you don’t yet have a clear, viable business concept. Our starting-from-scratch experiences are designed to help you go from:

“I think there’s something here…” to “This is a real problem worth solving — and I know what to do next.”

What “innovation-led” actually involves (no, you don’t have to be a Silicon Valley tech whiz)

Innovation-led entrepreneurship isn’t just about having a clever idea. Nor do you have to be a technical genius or experienced businessperson. At Doso we teach the practice of building something new (or meaningfully better) in the face of uncertainty — and support you in using real-world learning to reduce risk as you go.

That means you’ll likely face a few universal challenges:

Getting clear on the real problem current offerings don’t solve (not just symptoms)
Identifying who actually has the problem — and whether they’ll pay to solve it
Testing early ideas in a way that’s fast, doable, and not embarrassing
Learning from mixed feedback (or failure) without losing momentum
Staying steady when motivation wobbles and the work feels lonely.

Our job is to help you build the skills — and the support network — to handle all of the above.